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Diesel Underwear Viral Sends Web Surfers Into Tizzy

May 15, 2007 · 1 Comment

Traffic to Swedish Apparel Maker’s Site Jumps Fivefold as Consumers Try to Get Their ‘15 Megabytes of Fame’

Published: May 14, 2007

LONDON (AdAge.com) — Two gorgeous, crazy girls steal an underwear collection, kidnap a sales manager and lock themselves in a hotel room with their victim for five days.Read the whole story

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