Consumers Eat Up Meat Marketers’ Gourmet Branding

They May Not Know What Angus Is, Exactly, but Diners and Shoppers Shell Out for Higher Quality

By Kate MacArthur

Published: May 07, 2007

CHICAGO (AdAge.com) — Quick: what’s Angus — a cut of beef or a bovine breed?

When Hardee’s asked the question four years ago, many respondents didn’t know. “They weren’t really sure, but they did know it was better quality,” said Brad Haley exec VP-marketing for parent CKE Restaurants.

Read the whole articleRead the whole article