Nissan Tripped Up by Middling Marketing

Profits Drop for First Time in Eight Years as Sales Fall in Top Markets

By Jean Halliday

Published: May 07, 2007

DETROIT (AdAge.com) — Nissan has lost its marketing magic. Nissan Motor Co. President-CEO Carlos Ghosn confessed at a recent Tokyo press conference that

 

 

though the automaker’s models are well-received by consumers, the Nissan and Infiniti names fall “somewhere in the middle of the pack” when it comes to brand strength. He seemed to be committing to a marketing push to solve the problem: “Building our brand power is critically important.”Read the whole story