AmericanIdol.com Snares One-Third of TV Traffic

See How Visits to Broadcast Sites Match Up With Nielsen Ratings

By Abbey Klaassen

Published: May 04, 2007

NEW YORK (AdAge.com) — Everyone knows “American Idol” is a juggernaut, but consider this: Last week AmericanIdol.com owned a third of broadcast’s online market, nabbing 33% of all traffic to broadcast-TV-show websites, according to Hitwise.Read the whole article