A Brand New Time

What Everyone Else Would Have Done With the Redesign

By Nat Ives

Published: March 19, 2007

NEW YORK (AdAge.com) — Time magazine delivered the first issue of its big redesign last Friday, so Advertising Age asked an unusual mix of observers — including media buyers, the editor of In Touch Weekly and Radar’s creative director — to play Monday-morning quarterback and tell us what they would have done differently. 

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