By Rebecca Lieb | January 26, 2007
In the future, old media will look, well, older.
At least, that may have been your impression had you attended this week’s annual Advertising Club of New York media lunch. The event assembled an impressive panel of marketers and media executives to share their views on what life — and advertising — might look like in the year 2020.
The panel discussion was moderated by Laura Desmond, CEO of Starcom MediaVest. Of the media and marketer camps, genuinely forward-thinking responses clearly came from one side and not the other.
Which do you think has its eyes fixed on the horizon?
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